WHY IS DIGITAL MARKETING SO IMPORTANT FOR A HOTEL?
We all have learned that food, water and shelter are the three basic needs of human beings. The Internet is the newest addition to this list.
Nowadays, people rely on the internet for everything. From a nearby tea shop to a hotel miles away from your current location, the internet has answers to your every question.
To find a hotel at any location, the very first thing you do is search ‘Hotels In XYZ’. And you’d be looking for 3 factors before making a reservation:
- Price Range
- Guest Reviews
- Hotel’s Website
Your hotel’s search ranking depends purely on visibility; which is a result of algorithms, quality content, and how visitors engage with your website. This online visibility depends on your hotel’s digital marketing strategies.
You might have a lot of questions now. What is digital marketing? How to do it? How will it benefit me more?
What Exactly is Hotel Digital Marketing?
Hotel digital marketing (also known as hotel online marketing or hospitality marketing) means building and maintaining your hotel’s presence online. This includes social media platforms like Facebook, Twitter, Instagram in addition to Google and other search engines.
Consequently, you should accept the fact that hotel digital marketing gets you more bookings, better visibility and of course a stable brand name in the market.
Why is it Important to Have Digital Marketing Strategies for Your Hotel?
In today’s era, most of the visitors search for hotels and other services that they provide. With a good hotel online marketing strategy, you’ll be able to approach all these potential guests and build a loyal customer base for your business.
Guest’s journey begins by discovering your hotel on metasearch engines, social channels, or organic search like on Google, Yahoo, and more. Being visible on these channels is more important than ever.
Digital marketing strategies for the hotel business should encompass search engine optimization and numerous paid and organic channels to give your hotel visibility throughout the research, consideration and final booking phase.
We are listing out some of the best strategies which you should implement for best results:
- List your hotel on Google
- Have your website
- SEO: The backbone of websites
- Ads, ads and more ads!
- Go social the social media way
- Tell your story through video
- Don’t forget email marketing
- Take advantage of influencer marketing
- Blog it right
- Practice the trend: Chatbots
- Maintain your online reputation
Digital marketing strategies for hotels play a vital role in revenue generation.
Of course, there are bigger and better players coming in the market. Relatively, guests are demanding more and more personalization.
Today, guests want friendly websites to work with. Because, they’re becoming exceedingly tech savvy and are not willing to compromise on the quality of offerings from hoteliers.
Use digital marketing for hotels to ensure that all channels are put to maximum use.
In a nutshell, make 2022 your year with more bookings, streamlined operations, positive reviews and the best business year for you.
Do you want to take a step further above your competition and get more bookings? Ask MORE!